Taking Suavecito's Original Hold pomade formula and kicking it up a notch, Suavecito's Firme Hold Pomade is an extra strength hair styling pomade. For those days your hair needs a little extra strenght this water soluble pomade will tame anything you throw at it. This formula works great for curly, thick or stubborn hair. Pompadours, slick backs and side parts can be styled with ease. Strong and tough but still combs in with ease. With the same awesome base ingredients and scent as our original, this pomade washes out easily and Doesn't flake. No need for any special soaps or shampoos. It dries with a high firmness and medium shine. Proudly made in the United States.